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Jean Pierre Cellent

E-commerce Advertising

Best E-commerce Advertising Methods for Your Brand

It’s no secret that in order to be successful in ecommerce, you need to advertise. But what are the most effective methods for advertising your brand online? Here Jean Cellent gives you a rundown of the best advertising strategies for ecommerce businesses, from paid ads to social media marketing. So whether you’re just starting out or looking to refine your current strategy, these tips will help take your business to the next level! Top Advertising Methods for Your E-commerce Brand by Jean Cellent Use TikTok As a business, you want to be where your customers are. And right now, they’re on TikTok. With over one billion active users, TikTok is one of the most popular social media platforms. It’s also a great place to advertise your e-commerce business. TikTok offers a unique opportunity to connect with potential customers. Unlike other social media platforms, TikTok is all about raw and authentic videos. This means that your e-commerce business can thrive on TikTok by creating genuine content. Of course, you’ll need to develop a solid marketing strategy before you start posting on TikTok. Here, Jean Cellent explains how you can use TikTok for your benefit: Use influencers to promote your products Create engaging videos Run TikTok ads Host a contest or giveaway Run PPC Campaigns PPC campaigns allow you to specifically target consumers searching for products or… Read More »Best E-commerce Advertising Methods for Your Brand

Digital Marketing

All About Allocating Digital Marketing Budgets

As a business, you are aware that marketing is essential to the success of your product or service. And in the current digital era, this entails having a significant online presence. But how do you determine your budget when there are so many various digital marketing channels available? This guide will assist you in determining the most effective ways by Jean Cellent to spend your funds in order to maximize the return on investment. Businesses Should Prioritize High Conversion Channels, States Jean Cellent Channels with higher conversion rates should be given priority when setting a budget for digital marketing. Organic social, SEO, and paid social all have conversion rates of 2.1% whereas email marketing normally has a conversion rate of 2.8%. With a conversion rate of 2.0%, affiliate marketing has a significantly lower rate. According to Jean Cellent, you can make sure that your budget is being used as efficiently as possible by giving channels with higher conversion rates priority. Targeting the Channels Your Audience Actively Uses Is What Jean Cellent Suggests Targeting channels that your target audience actively uses is the second step in creating a budget for digital marketing, Jean Cellent notes. To make this targeting effective, you must provide answers to a few questions. How did your clients discover you? Where do your rivals’ consumers come from? Did your present or previous… Read More »All About Allocating Digital Marketing Budgets